Caffeine is believed to stimulate beard growth. Our beard oil contains pure Red Tiger Coffee, which delivers caffeinated stimulation to your beard, and wakes you up with its rich, intoxicating aroma. Organic jojoba oil provides excellent absorption. Place about a dime-sized portion (depending on the size of your beard) on your palm, rub palms together and comb through your beard with your fingers, beginning underneath and finishing on top. A fine-toothed comb is helpful to ensure even distribution. No more itchy beard. Now your beard is soft and tamed, you look well-groomed and your scent is subtle, but, well, .... irresistable. Endorsed by Jim Bean.